5 Ways you’re Wasting your Time on Instagram
Let’s keep it real girlfriends - Instagram can feel like an endless black hole. You “hop on” (lol) to post, and suddenly it’s two hours later, you’ve accidentally liked your ex’s new girlfriend’s vacation pics, and you’re wondering if you’re actually growing your business or just scrolling your life away…. we’ve all been there.
If you’re feeling stuck, here’s the truth: You might be wasting your time. Let’s fix that.
Obsessing Over Aesthetics Instead of Messaging
Listen, a pretty feed is great - but if your content doesn't say something, it’s just a digital scrapbook.
Stop: Stressing over matching your beige tones or curating every post to look and sound perfect.
Start: Focusing on what you’re saying. Does it connect? Does it serve? Does it show the real you? Pretty pictures don't pay the bills - impactful content does.
Spending Hours Engaging in the Wrong Place
You’ve been told to “engage more.” Cool. But if you’re spending hours in comment sections of random influencers who’ll never follow you back or liking pictures of people who aren’t your ideal audience - you’re wasting time.
Stop: Mindless engagemet sprees with no strategy.
Start: Be intentional. Comment where your people are. Engage with followers, ideal clients, and creators who inspire you. Make it real.
Making Content for the Algorithm, Not Your Audience
Trying to beat the algorithm is like trying to win at Monopoly when the board keeps flipping. Exhausting and pointless.
Stop: Chasing trends that don't align with your voice.
Start: Create content that serves your audience. Solve their problems. Make them laugh. Teach them something. The algorithm will follow when your audience feels seen.
Overthinking Every. Single. Post.
If you’re spending an hour re-writing a caption or scrapping your reel because you think you look weird - you’re wasting precious creative energy.
Stop: Waiting for the perfect moment, perfect outfit, or perfect lighting.
Start: Post the damn thing. Consistency matters more than perfection. Done is better than perfect. And spoiler alert: No one cares as much as you think they do.
Not Treating it Like a Business
If you’re using Instagram like a hobby, that’s what it’ll pay you like. Period.
Stop: Posting aimlessly with no strategy.
Start: Set goals. Track results. Know your offers. Have a plan. It’s a business, babe - start acting like the CEO.
The Bottom Line
Your time is your most valuable asset. Start treating it like that. When you focus on what matters, Instagram stops feeling like such a time suck and starts working for you.
always in your corner,
