Perfectly curated feeds and polished personas are finally a thing of the past. There has been a refreshing shift in social media (that I have personally been preaching about for years).

People are craving realness! We’re tired of all the fake personalities we get on reality TV being portrayed by normal people on social media. And guess what? That’s excellent news for your brand! Whether you’re a business owner, influencer, or a bit of both, showing up authentically on Instagram can do wonders for your business, sales, and customer longevity.