What to Post when You have Nothing to Say
We’ve all been there - you open up Insta, click “new post”…and then stare at the screen like it owes you money. There are just some days when the inspiration tank is empty. But here’s the thing - showing up consistently doesn’t mean you have to deliver groundbreaking content every single day. Sometimes the most relatable, engaging posts come from the simplest ideas.
Behind the Scenes
People love a peek behind the curtain. Show your workspace, your packaging process, your morning routine, or even your messy desk. It doesn’t have to be pretty - it just has to be real.
Throwback Post
Share how your business started! Your very first product, your very first event set-up, or even your first logo! Nostalgia builds connection and also inspires those who aren’t as seasoned as you are!
Share a Struggle
Be honest about a hard moment you’ve had lately in business or content creation. People crave authenticity. Sharing a tough lesson or recent frustration makes you relatable and trustworthy - it also makes great “sharable” content!”
Answer a FAQ
What’s one question customers or followers ask you all the time? Turn it into a quick post or video. Bonus points if you add a helpful tip they aren’t expecting.
Remind People what You Do
New followers are coming across your content every day. Remind them what you sell, what you share, or what your mission is. Reintroduce yourself like you’re meeting someone new.
Tell a Personal Story
It doesn’t have to be deep. Share what you had for lunch, how your morning went, or something cute your kid said. Everyday life builds trust and engagement.
Repurpose Old Content
Scroll back a few months and grab a post that performed well. Refresh the caption, update the photo, and hit post. Not everyone saw it the first time - and if they did, they probably don’t remember.
Shoutout Someone Else
Show some love to a fellow small biz, creator, or customer. It’s great for networking, and it fills your content calendar AND your karma bank.
Ask a Question
When in doubt, flip the script. Ask your audience something simple: “What’s your go-to coffee order?” or “Would you rather work from home or a coffee shop?” Let them talk - and you listen. This is another great way to build engagement which turns into views!
Final Thoughts
Bottom line: You don’t always have to have something to say to say something valuble. Some of the most engaging content is just a reflection of real life. Give yourself permission to post imperfectly - consistency matters way more than cleverness or perfection!
Always in your corner,
