How to Sell on Social Media Without Being Salesy
Let’s get real for a second: no one likes being sold to. You know that feeling when someone slides into your DMs and, two seconds later, they’re pitching you a product you didn’t ask for? Yeah, same. Talk about the ick. 😝 But here’s the deal: you can sell on social media without turning people off—and it all comes down to authenticity.
Be Picky.
Don’t recommend a product just because it’s trending. Your audience can spot fake a mile away.
Selling isn’t about being pushy; it’s about connection. It’s about building trust, sharing value, and (let’s be honest) making people want what you have without ever having to say, “Buy this!” So, how do you do that? Buckle up, because I’m about to spill the tea on selling like a pro—without the cringe factor.
Show, Dom’t Tell
People want to see your product in action. We can be talking about clothing, a kitchen gadget, a new moisturizer, whatever it is you’re selling
Take a selfie in that outfit. Share a quick tutorial of you using the product. Let your audience imagine themselves in your shoes. You’re not saying, “Hey, buy this!”—you’re saying, “Look how much better your life could be with this.”
Talk to Your Audience Like a Friend
You’ve heard me say it a million times: people don’t connect with ads; they connect with people. So, stop talking like a commercial. Instead of “This product will change your life,” try, “OMG, I didn’t realize how much I needed this until now!” Your followers want to feel like they’re chatting with a friend, not being pitched by a stranger. Be relatable. Be conversational. And most importantly, be you.
If you need some inspo, one of the member resources I created this month is a list of attention grabbing lines for stories. 🙌🏻 Check them out and give it a try!
Lead with Value
Before you ask your audience for anything, give them something. Share tips, tricks, or advice they can use right now, whether or not they buy from you.
For example, if you’re selling a beauty product, share a tutorial on how to achieve glowing skin. If you’re selling clothes, post styling tips for different body types. Giving value builds trust - and trust is the secret sauce to selling without feeling salesy.
Create FOMO without being pushy
Fear of missing out (FOMO) is a powerful motivator - but you don’t have to shout “LIMITED TIME ONLY” to use it. Instead, share the excitement.
“Just restocked my bestseller—these always sell out FAST!” or “I only have 5 left, and I know you’ll love this as much as I do!”
This approach creates urgency without feeling forced.
The Bottom Line
Selling on social media doesn’t have to feel awkward or forced. It’s all about showing up as your authentic self, sharing value, and building genuine connections with your audience. When you do that, the sales will come naturally—because people don’t just want what you’re selling; they want what you bring to the table.
So, next time you’re gearing up to promote something, remember: keep it real, keep it fun, and keep it YOU.
Always cheering you on!
